Best Soft Sided Coolers Available Right Now (2023)

Sometimes it might be quite difficult to find the best soft sided coolers. With every niche market offering so many different products, it makes sense that this is the case.

Unfortunately, this very fact can make it incredibly difficult to find the item that best suits your needs, which is why we’ve put together this soft sided coolers buying guide.

Our 10 Best Picks:

The 10 Best Soft Sided Coolers Reviews:

Bestseller No. 1
RTIC 15 Can Everyday Cooler, Soft Sided Portable Insulated Cooling for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, for Men and Women, Burnt Orange
  • GOES WHEREVER YOU GO – The RTIC Everyday cooler is the perfect insulated cooler to keep your food and drinks cool wherever needed. A can cooler, made to go wherever you go.
  • KEEPS ITEMS FRESH ALL DAY – The soft cooler has a roomy, insulated main compartment that features closed foam insulation to keep your food and drinks cold and fresh all day.
  • MULTIPLE STORAGE POCKETS – Not to mention, this portable cooler has multiple storage pockets inside and outside to keep items like napkins, silverware, your wallet, and keys safe and organized.
  • USE ANYWHERE – An epitome of versatility, a perfect drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, or beach cooler.
  • COLLAPSES TO STORE AWAY – This outdoor cooler collapses into its own lid and easily stores away. Durable fabric to withstand tons of use. It’s outfitted with a removable, stainless steel bottle opener.
Bestseller No. 2
Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips,Pink
  • EXTRA LARGE CAPACITY - Extra-large size yet weighs only 1.65 lbs. The Maelstrom Icy Hollow Soft sided cooler will hold up to 75 cans of your favorite drinks plus 2-4 ice packs; or with 60 cans you can add 15 lbs. of ice for long lasting coldness. Whether it's camping, hiking, picnicking, or a BBQ party, the cooler bag easily packs a lot of food, fruits, beer, meat, or even seafood together. It’s large enough to carry all picnic essentials for the whole family!
  • STAYS COLD LONGER - Thoughtful 5 layer insulation design. Exterior surfaces are made of rip-stop 600D Oxford materials plus one layer of waterproof PVC. Interior layers are thicker, reinforced food-grade PEVA materials with seamless ultrasonic welding for 100% leakproof and tear-resistance. A built-in EPE foam middle layer and 210D liner add additional insulation, allowing the Maelstrom Icy Hollow Soft Sided Cooler Bag to keep food or drinks cold for up to 12 hours.
  • DURABLE - Maelstrom Ice Hollow Soft Sided Cooler Bags have double-stitched carry options. All pick-up points, the shoulder straps and carry handles are reinforced. This cooler bag can handle more weight than you’d prefer to carry. Capacity: 18x12x13.8 inches, 13 Gallons of ice and drinks.
  • UNIQUE DESIGN - Top pull tab with Velcro opening design, easy to access your food without having to open the zipper around the whole top cover, keeping contents cool/warm longer. Ergonomic design with two different ways to carry - adjustable straps and a carrying handle. An integrated bottle opener gives you a quick access to pop open a bottle of beer.
  • VERSATILE - Suitable for all outdoor activities as an all-around soft sided cooler for camping or road trips. It’s the perfect size for food delivery services and a great solution to transport groceries from the store or farmer's market to your kitchen at home.
SaleBestseller No. 3
TOURIT Cooler Bag 24-Can Insulated Soft Cooler Lunch Coolers Portable Cooler Bag for Picnic, Beach, Work, Trip, Daily, Black
  • Large Capacity: Our Cooler bags can hold a volume of 14.6L (3.8 Gallons). Make you can bring 24 Cans(355ml)of your favorite drink. Overall dimensions approximately 11.5 x 10.5 x 7.5 inch / 29 x 26.5 x 19 cm and weight 450g. It is perfect for beaches, camping, work, etc.
  • Long-term Cooling Time: The main compartment uses high-density insulating materials and waterproof materials to work together to ensure that the food or drinks stay cool for up to 12 hours! The two insulated sections allow to pack liquids separated from dry food.
  • 100% Leak-proof: The inner lining is made of waterproof high-frequency material PEVA, which is high-density and waterproof. Easy to clean. The exterior is made of high-density Oxford cloth, which is firm and wear-resistant, not easy to tear.
  • Multiple Carrying: Designed with a padded handle and a detachable shoulder strap, it can provide 3 carrying methods, free to choose to carry by hand or carry with a shoulder strap. Equipped with a front pocket and two mesh pockets on sides for easy storage of items. An adjustable elastic rope on the top of the cover, which can put towels and other daily necessities.
  • Versatile Use: Large capacity with a longer time insulated, and can also be filled with various snacks and lunches. It is an ideal companion for storing cool lunches, snacks, and drinks when you travel or go to school.
Bestseller No. 4
INSPIRATION VAULT CO. Large Soft Sided Cooler Bag - Portable, Collapsable, Insulated, and Leak Proof
  • MASSIVE 60 CAN CAPACITY - Whether you're hitting the beach, going on a picnic, taking a road trip, or packing for a camping trip, this large soft ice cooler bag can handle it all! With its 40L capacity and wide opening, loading and unloading has never been easier. It's the best insulated cooler bag for your next weekend getaway.
  • 100% LEAK PROOF COLD RETENTION - Tired of ice chests and coolers leaking all over your car or on you while you're carrying them? Us too! With our seamless hot press technology and premium upgraded zippers, you never have to worry about leaks again. Our insulated cooler bag is made of high quality oxford cloth that's waterproof and durable with an insulation layer of 3mm thick foam to ensures maximum temperature retention while keeping ice frozen up to 24 hours! Your food stays fresh longer!
  • MULTIFUNCTIONAL AND HANDS FREE - This travel cooler bag is designed to do more than just cool your food and drinks. Keep your hands free with two outer mesh pockets perfect for storing sunglasses, maps, umbrellas or other small items, and a deep front pocket for holding your wallet, keys, phone, napkins, and other personal items. Plus, it comes with a bottle opener so you can crack open a cold one whenever and wherever you want.
  • PORTABLE AND COLLAPSIBLE FOLDING DESIGN - We know you live an active lifestyle. Our ultra light portable cooler bag is designed with a padded handle and a detachable shoulder strap that offers multiple carrying methods and allows for effortless carrying. When not in use, the collapsible fold flat design makes it easy to store away in your car or home.
  • EXPERIENCE THE INSPIRATION VAULT PROMISE - We're so confident that our soft cooler bag will be the perfect fit for your active lifestyle, that we back it up with our 1 Year Risk Free Guarantee. If for any reason you don't absolutely love your large cooler bag, reach out to our customer care team and we'll work with you until you are happy!
Bestseller No. 5
Arctic Zone Titan Deep Freeze Cooler - 30 Can Zipperless Hardbody Cooler - Deep Freeze Insulation, HardBody Liner, and SmartShelf
  • TITAN DEEP FREEZE ZIPPERLESS HARDBODY COOLER: Zipperless cooler features a patented, "flip-open" Zipperless lid for quick access to food and drinks; Keeps ice for up to two days and holds up to 30 cans
  • DEEP FREEZE PERFORMANCE INSULATION: Features Deep Freeze Performance Insulation with an integrated radiant heat barrier; Perfect for keeping food and beverages cold during travel, tailgates, picnics, and more
  • HARDBODY LINER WITH SMARTSHELF: Includes a removable HardBody liner with SmartShelf that allows you to separate hard items from soft so sandwiches and other soft foods don't get crushed; SmartShelf easily removes for extra space
  • DESIGNED FOR CONVENIENCE AND USABILITY: Cooler features an adjustable Backsaver shoulder strap with an anti-slip shoulder pad for carrying comfort and rugged exterior material that is water- and stain-repellent and easy to wipe clean
  • EASY TO CLEAN: Our products are meant to last no matter how dirty they get; Most food residues on the interior and exterior of the cooler can be wiped clean with mild soapy water and a damp cloth; We recommend air-drying to protect cooler insulation
Bestseller No. 6
LANDICI Cooler Bag 24 Can Collapsible Insulated Leakproof Soft Sided Cooler Tote Bag for Camping Picnic Beach Golf Travel,Large Portable Drinks Cooling Bag Lunch Box for Work Adult Men Women,Dark Blue
  • Well Made Material: Outer is made of Oxford cloth,high-density pearl cotton and food grade PEVA.Dimension after unfold is 30cmx24cmx24cm (11.8x9.4x9.4 inch).Weight is 0.54kg.The Capacity is about 17.28L.Features a zippered pocket in the front and 8 accessories buckles(they can hang compass,whistle and other small items).On side it has convenient handles on the sides.
  • Insulated Cooler Bag Keeps Items Cold or Hot: Our backpack cooler keeps your beverages and food items at the perfect temperature throughout the day.The inside is made with PEVA material and a thick layer of waterproof insulated foam to keep the contents inside fresh. Cooler is capable of holding 24 cans.
  • Multi Function and Spacious Storage Bag: Multiple Compartments,you can confidently fill our insulated backpack with ice,beer cans,and soda cans.Our insulated cooler bag comes with a generous front pocket to hold your beach accessories such as phone,wallet,and keys.Plus,we included a keychain bottle opener for added convenience.
  • Leakproof and Waterproof Design: This bag is 100% leak proof and puncture-resistant.Our soft cooler works effectively at keeping your liquid contents at their ideal temperature without worry of leaking.If it become dirty,it's easy to clean stains.
  • Lightweight and Comfortable to Carry: While incredibly spacious, our cooler bag is still lightweight,portable,and easy to carry.With padded adjustable straps,a carrying handle,our waterproof backpack functions easily as a beach cooler,camping cooler,picnic bag,lunch cooler,or even insulated food delivery bag backpack.If you don't use it,it can be collapesed down to be a smalller size for small enough to place in the trunk of your SUV as an ice chest on road trips.Also it can fit for vacation.
Bestseller No. 7
MOYAQI Large Soft Sided Picnic Cooler Bag 15L Insulated Leak Proof for 24 Cans of Beverage or Beer Storage, Collapsible Cooler Lunch Bag for Camping, Lunch, Beach, Picnic, Road Trips, Shopping, Travel
  • LARGE CAPACITY: 15L capacity holds up to 24 cans, Measures 11.81" x 9.25" x 9.25" = L x W x H = 30cm x 23.5cm x 23.5cm, Big enough for beer, drink, fruit, food and other necessities.
  • INSULATED COOLER BAG: Insulation material and leak-proof liner inside of the insulated cooler bag work together to make sure anti-leaking and keep food hot or cold. The liner of the cooler is easy to clean.
  • MULTIPLE POCKETS: 1 main roomy storage compartment, 2 side mesh pockets, 1 front zipper pocket, 1 zipper mesh pocket on top lid and 1 beer bottle opener on the strap.
  • LIGHT YET DURABLE: Great design, folds flat for space-saving storage. Equipped with handles and adjustable shoulder straps that offers multiple carrying ways. Outer is made of waterproof and durable fabric, resistant to wear, tear or scratch.
  • MULTIPLE FUNCTION: Large enough for whole-family picnic essentials. It is also ideal for lunch, camping, hiking, beach, road trips, BBQ, fishing, travel, hunting, overnight, and other outdoor activities. Suitable for men and women.
Bestseller No. 8
RTIC Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper, Blue/Grey
  • UP TO 24 HOURS OF COOLING – The RTIC soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for up to 24 hours.
  • IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.
  • LIGHTWEIGHT AND DURABLE – The soft cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. The portable cooler measures 15.5 x 11.5 x 12.75 inches.
  • MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features ​​2 inches of closed-cell foam.
  • LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. Comes in a 12 can cooler bag, 20 can cooler, 30 can cooler, and 40 can cooler size.
Bestseller No. 9
NorChill 12 Can Voyager Series Insulated Soft Sided Cooler Bag, Blue
  • 600 denier canvas shell is stain, wear and tear resistant along with puncture resistant G8TRSkin liner ensures cooler will outlast your activities
  • Fusion welded liner seams virtually eliminates the possibility of leaking from melting ice; Dual temperature insulation system keeps food and drinks hot or cold
  • Fold down clips convert bag to traditional square shape while the compact roll-up design allows for easy storage and travel when empty - dimensions 14" x 7" x 12"
  • Zippered "kangaroo pouch" pocket provides ample storage for keys, sunglasses, pocket knives, small gear and equipment and much more
  • NorChill products are manufactured both in the USA and overseas using technology designed and developed with American ingenuity
Bestseller No. 10
Yuzerfortalbe Ice Large Cooler Bag Suitable 40 Cans,Insulated Ice Packs for Lunch Bags Soft Sided Portable Tote Bag for Camping,Shopping,BBQ,Family Outdoor Activities,Travel(Black)
  • Soft sided cooler bags insulated: Keep food warmer/cooler; beach cooler bag insulated has 3 layers in total, with high-quality double zipper design, strong and durable, and the refrigeration time can be extended to 12 hours. lunch bag can also be used for heat preservation for 5 hours, and the material also makes the inner tank easier to clean.
  • Insulated lunch box for men heavy duty and women: large cooler upper opening design, easy to take drinks. The removable adjustable straps (the straps range is 30in-50in, 76.2cm-127cm) and the handle of the widened and reinforced straps design make them easy to carry and collapsible.
  • Soft coolers insulated: lunch cooler front and pockets make it easier to carry small items such as keys or cell phones, mens lunchbox for work mesh pockets help you carry drinks or bottles without spilling.
  • Cooler bags insulated for travel: camping cooler you can take it to picnic ,outdoor ,workout,grocery, shopping,worker,fishing.soft sided cooler fashionable design makes the pack it freeze bag can be used in many occasions,camping coolers suitable for adults and women.
  • Collapsible coolers for travel; length 35cm wide 23.5cm high 30cm,13.78in*9.25in*11.80in,thermos for hot food can hold 25L food, fruits ,snacks, vegetables, pizza. large insulated cooler bags for travel,lightweight black cooler , happy shopping!

Last update on 2023-06-01 / Affiliate links / Images from Amazon Product Advertising API

How to find the best soft sided coolers?

Here, we’ll be going over a number of factors that you can use to ensure that you’re purchasing the best soft sided coolers for you.

Regardless of which type of item you’re looking to buy, chances are that there are existing buying guides on the internet, all of which aim to give you good soft sided coolers recommendations.

Despite these recommendations, however, it’s always a good idea to do your own research. In addition to this research, asking yourself the following questions is also super helpful:

  • What features does the soft sided coolers need to have to be perfect for my needs?
  • What is my budget?
  • Do I need to purchase a certain brand?

Once you’ve answered these questions and have a good idea of what you’re looking for and the buying process becomes much easier. Keep in mind that when looking for the best product, there’s no need to rush. In fact, very rarely are the ideal products found by choosing the first one you see or by basing your decisions on only one factor. Take your time and enjoy the process!

Now, with the answers to the previous questions in mind, we urge you to use our upcoming buying guide for soft sided coolers to find what you’re looking for:


In some cases, the brand of soft sided coolers is very important. For example, if you’re looking for an item that works in tandem with another, you might very well need both products to be the same brand. If this is the case, it’s vital to pay attention to this factor, as choosing the wrong product can mean the difference between wasting your money and buying a great product that functions as it should.


The features in any given soft sided coolers are important because they can dictate which version of an item you need and how much money you need to spend. Consider all the key features that you want your item to have and don’t settle for anything that doesn’t check at least ¾ of your boxes.


Customer reviews about soft sided coolers are crucial – especially when you’re buying a product that costs a lot of money or serves a big importance. Luckily, most products can be found online, which means that it’s common for there to be scores of customer reviews from those who have already purchased any given product.

Pay attention to these reviews. Take note of the pros and cons that they mention, and factor these into your big decision. In some cases, you’ll be forced to sacrifice one con in order to gain a particular pro, but being aware of the potential con is going to be beneficial in either case.


Of course, quality is key. You don’t want to purchase a low-quality product. If you do, you run the risk of your item breaking, not working properly, or otherwise proving to be very disappointing, as well as a waste of money.

You can compare soft sided coolers quality by researching what your potential purchases are made from, contrasting the individual items against each other to discern which one is made of the best materials.


Warranty isn’t always going to be important, but it definitely can be. This is especially true if the item in question is tech-related or expensive. A good warranty will be valid for an extended time after purchase and cover a variety of problems ranging from item defects to random accidents, water damage, and other miscellaneous events that could ruin your product.


The quest to find the best soft sided coolers can be daunting – but it doesn’t have to be. It can be made much easier by asking yourself a few simple questions and then thinking critically about the items you want to buy. Consider their features, quality, brand, warranty, and customer reviews and you’re more likely to make a great purchase.